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Ag News
Beef Takes Checkered Flag for Promotion
Published Wednesday, February 20, 2008 at 04:45 AM
Fans at the Monster Mile remember the “Beef. It’s What’s For Dinner” blimp towering above Dover International Speedway. The effort was coordinated by the Northeast Beef Promotion Initiative, a project of the Cattlemen’s Beef Board. The Spring Race Weekend aimed to help strengthen the connection between beef and NASCAR fans, the nation’s fastest growing sport fan-base?
In accepting the award, Emilie Miller, Director of Retail & Foodservice Relations for the Northeast Beef Promotion Initiative in Middletown, Pennsylvania, said - this award is just another testimony of work being done in the northeast as a result of checkoff dollars. She said - the NASCAR campaign is just a small part of NEBPI’s overarching goal of increasing awareness about the beef checkoff and also encouraging consumers to regain their love of beef.
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